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#710. You Are The Target
BIG Tobacco: Lies, Scams -
Now the Truth
by Georgina Lovell.
It is part of our
Foreword by Ray Baker, M.D., F.C.F.P., F.A.S.A.M.
Assistant Clinical Professor,
University of British Columbia Faculty of Medicine
"On September 11, 2001 terrorists murdered 6,000 people and the world
mobilized in order to prevent it ever happening again. Yet the tobacco
industry kills that many people every week in North America alone, but
their powerful ploys of mass psychological manipulation somehow keep us from
reacting. Your book is just the medicine. It is passionate, articulate and
readable...As a medical educator whose life is dedicated to prevention of
morbidity and mortality from addictive disorders, I am delighted to throw my
full support behind this important and very classy book."
Genesis: A Chronology of the
Marketing of Nicotine Addiction
Follow the history of tobacco use from the days of Christopher Columbus when
one of the first recorded smokers spent 6 years in jail for demonic
possession because of the smoke coming out of his nostrils, to the
Philip Morris 1953 claim about their new "miracle ingredient":
D1-G1, di-ethylene glycol, more commonly known as antifreeze; to 2001 when
the New York Times refused tobacco advertising dollars and precedent-setting
legal victories affected tobacco the only place they notice: their bank
Chapter I: Women and Children
First - Tobacco Targets the Vulnerable
For a century tobacco has targeted women,
appealing to their latent sense of rebellion against a world imposing
male dominance and often unattainable expectations of beauty.
Psychology Research, Project SCUM
detail tobacco's ruthless pursuit of children. See for yourself how a
cartoon character (alleged by R.J. Reynolds not to be directed at
children) boosted sales by $470 million in just three years, with adolescent
males as their prime target.
Chapter II: They Will Go Down
in History - Tobacco "Saints" and "Ain'ts"
Read about names you know and names you
don't, including a Marlboro Man dead from lung cancer at age 53 and a former
tobacco top executive who bravely broke new ground by telling the
long-concealed truth about tobacco tactics. No religious connotation about a
tobacco "saint" - just high standards of morality and the
willingness to place truth and service above personal comfort. What does it
take to be an "ain't"? Anyone who places profit over people
qualifies - unconditionally.
Chapter III: Tobacco Brand of
Science: Junkscience in Its Purest Form
The so-called "light cigarette"
scam, freebasing nicotine (a.k.a. "smoking"), asbestos filters
sold as "health protection" to millions of trusting smokers: it's
all here, with Big Tobacco and their loyal front groups, the same who
call the World Health Organization World
Chapter IV: Tobacco Brand of
Silence: Why Tell the Truth When Lies Sound Better?
Recent litigation has resulted in public
outrage and demand for disclosure from the tobacco cartel about its
products. Learn about genetically modified tobacco (to double the nicotine),
and a tobacco executive's assessment of global expansion,
"Thinking about Chinese smoking statistics is like trying to think
about the limits of space."
Chapter V: Secondhand Smoke,
Firsthand Pollution: Tiny Smokestacks Poison a Room
Tobacco prefers to call secondhand smoke
tobacco smoke to trivialize what it
is: a known human carcinogen, compliant with all industrial standards
to define toxic waste. Read how and why.
Chapter VI: Tobacco and the
P.R. War - Two Sides of the Same Tarnished Coin
Big Tobacco struggles with creating the
illusion they qualify as members of industry who can claim corporate
responsibility. Polished public relations firms create advocacy groups
ostensibly comprised of Mr. & Mrs. Average Citizen, whose members are
carefully chosen to incite smokers to protest clean indoor air.
Dead smokers do not require income, a place to live or hospital treatment -
the reasons Philip Morris used in 2001 to urge the Czech Republic to veto a
proposal to raise tobacco taxes.
Chapter VII: The
Beginning of the End - Smoking Bans and Legal Victories
Smoking no longer enjoys the status it
once did, as a socially acceptable consumer choice. Smoking has been
identified for what it is: the vehicle for delivery of nicotine addiction
producing a by-product dangerous to everyone. Legal victories demand
tobacco accountability and send the clear message that tobacco-friendly
judges aren't the only ones deciding policy, and jurors
aren't fooled tobacco's lies anymore.
Chapter VIII: Millions for
Billions - Millions Die for Billions in Tobacco Profits
90% of lung cancer occurs in smokers and
ex-smokers; each cigarette delivers the equivalent radiation of one chest
x-ray; smoking mothers have twice the average of ectopic ("tubal")
pregnancies, deprive a fetus of oxygen and double their babies' risk of SIDS. Read about the chemicals in secondhand smoke, many of which are not permitted in a sanitary landfill.
Chapter IX: Cigarette Lighter
Side - Mouth Fires and Comical Tobacco Liars
There is nothing funny about nicotine
addiction and the devastation caused by tobacco. The power of laughter heals
and helps. Enjoy the cartoons and Top Ten Lists re-printed with kind
permission of the QuitSmoking Company - and quotes from tobacco
executives and others so absurd they have become jokes.
Chapter X: Tobacco, Plague of
the New Millenium
Where do we go from here? Smoke-free laws,
high tobacco taxes and learning how the benefits of quitting smoking begin
following that last puff have become the tobacco-free way forward.
Epilogue and Boycott Lists
Did you know Toblerone chocolate, Miller Beer and that Oscar Meyer hot
dogs are brought to you by the tobacco cartel? Learn about tobacco's
extensive non-tobacco interests, and join the boycott of Kraft Foods, RJR,
Nabisco and more.
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The Way You Breathe Can Make You Sick or Make You
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